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Wednesday, July 25, 2012

Demand up for postal dept’s rakhi envelopes

NASHIK: The demand for the postal department's rakhi envelopes that were introduced five years back has gone up by 20% percent. These specially designed envelopes are easy to sort, trendy and is an income generating source for the department.
Public relations officer of General Post Office (GPO), Ghanshyam Wagh, said that the envelopes were introducecd into the market from the point of view of increasing business for the postal department. "The main intention was that these would be easy to sort compared to other plain envelopes. The envelopes cost Rs 7 each in addition to postal charges," Wagh said.
"The envelopes are delivered within three days to any city in the country and are also delivered internationally. The latter takes four days. Since raksha bandhan is celebrated in the monsoon, the envelopes have a plastic coating for protection," said Wagh.
Around 100-150 such specialty envelopes are sent from the GPO to post offices within the city, the number varying according to the location and the kind of business it makes. The GPO keeps around 500 envelopes.
Senior post master at the Naship GPO, L V Suryawanshi, said that other envelopes are also given a prefer ence during this period because the postal department wants to deliver rakhis on time.
"The only difference is that these envelopes are easy to sort and carry an added protection so the rakhis do not get damaged. Their size is also bigger than regular envelopes. We have arranged to send rakhis across 220 cities before the fourth day. Once they are delivered we will also call up the sender to inform them that the rakhi has reached its destination," Suryawanshi said.
He added that the post office insists that the envelopes are marked with the words 'Rakhis inside' to ensure quick delivery. Wagh said that there have been times when customers ask for the special envelope but these are sold out. 
Source : The Times of India, July 24, 2012

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